Marketing / Marketing Communications Intern [Unpaid]
Senior Services of Southwest Michigan
918 Jasper Street
Kalamazoo, MI 49001
269-382-0515 ext. 114
www.SeniorServices1.org
*Internship objective:
Assist in the promotion of Senior Services of Southwest Michigan through the production (researching, writing, designing) of varying marketing communications materials, including the quarterly agency newsletter, press releases, social media posts, website updates, appeals and administrative activities as assigned.
*About the interning organization:
Founded in 1963, Senior Services is the area’s largest and most comprehensive, independent non-profit human services agency devoted to older adults and their caregivers. The programs offered include: Meals on Wheels, In-Home Care, Home Repair, MI Choice Medicaid Waiver, Behavioral Health Services and Volunteer Services.
*Interning organizations mission:
Senior Services mission is to promote and enhance the independence and well being of older adults, adults with disabilities and those who care for them.
*Semesters interns are needed:
× Fall, Spring, Summer I, Summer II
× Annually
*Number of interns needed: (specify number or range):
× One
Start date:
× On or near the first day of the semester
× Negotiable
End date:
× On or near the last day of the semester
× Negotiable
Hours per week:
10-15 hours per week/depending upon the number of weeks scheduled to intern.
Academic qualifications:
Declared major or minor in the School of Communication
*Desired skills and qualifications:
× Ability to take direction
× Ability to multi-task
× Excellent written and verbal communication skills
× Social Media knowledge and expertise
× Initiative, creative flair and flexibility
× Data entry and data management skills/ Microsoft Office knowledge
× Organizational abilities
× Expertise with electronic design software (Adobe / Microsoft) desireable
*Description of intern responsibilities:
1. Assist in the production, design and distribution of the agency’s quarterly newsletter.
2. Create and distribute to agency media list a regular issue of press releases under the guidance and direction of the position supervisor.
3. Update marketing and information databases by inputting data from materials provided by supervisor and as appropriate; compile, consolidate, format, and summarize information, and graphs.
4. Assemble materials, videos, slide shows, booklets, and brochures as requested
5. Assist in preparation of mailers and brochures by formatting content and graphics
6. Enhance and support internet communication used by the agency including Website and Facebook sites.
7. Provide marketing tracking and research information by collecting, analyzing, and summarizing data and trends.
8. Assist in the planning and implementation of marketing strategy, including advertising and communications.
9. Support Implementation of customer service support and development.
10. Maintain Senior Services image and reputation, and protect and develop the company’s brands via suitable communications activities
11. Support internal communications and awareness of agency direction, mission, aims and activities.
12. Catalog storage of presentations, materials and activities of the agency on marketing and communications to provide easy availability.
13. Research proposal development.
14. Assist agency programs in the development and use of marketing tools
*Location:
Senior Services of Southwest Michigan
918 Jasper Street
Kalamazoo, MI 49001
*Intern sponsor (at the interning organization):
Ken Greschak
Director of Business and Fund Development
269-382-0515 ext. 114
kgreschak@SeniorServices1.org
*** Please note that all letters of offer, internship applications, position descriptions, verification of hours worked and intern evaluations shall be signed by a full-time employee or campus advisor. A student may not be supervised for internship credit by a graduate or undergraduate student.
Credit: College credit toward communication major, minor or general electives. One hour of college credit is earned for 40 hours of work up to 6 credit hours.
*Interested students should contact:
Ken Greschak
269-382-0515 ext. 114
kgreschak@SeniorServices1.org
Evaluation: The evaluation and grade will be completed by Internship Coordinator Marilyn Kritzman and will be based upon the following:
v The student’s journal/log/observation of all intern activities
v The student’s copy of all work produced
v The student’s learning objectives and progress made toward the learning objectives
v Final paper
v The internship sponsor mid-internship evaluation
v The internship sponsor final evaluation
Method of Evaluation:
v Student’s journal/log: 20%
v Student’s work: 20 %
v Paper: 20%
v Internship sponsor mid-internship evaluation: 20%
v Internship sponsor final evaluation: 20%
Calendar:
v E-mail updates to faculty sponsor every month.
v Additional communication via email, phone or in person as needed
v All materials are to be submitted to Marilyn Kritzman on the Wednesday prior to final weeks of the semester/session registered.
v Internship sponsor evaluation due half way through the internship
v Internship sponsor final evaluation due the Wednesday of finals week with the rest of the material. The evaluation may be submitted with the student’s materials in a sealed envelope, or the sponsor may submit it separately by the due date.
Student’s Signature
Intern sponsor’s (at internship site) signature
Coordinator of Undergraduate Internship’s (Marilyn S. Kritzman) signature
